london beauty

Rimmel London Volume Shake Mascara

I first tried Rimmel London Volume Shake Mascara after I spotted the mascara whilst I was out doing some shopping in London. The sleek bottle and gold writing was what caught my eye.

Upon inpecting the effortlessly glamourous bottle of mascara, I was instantly intrigued with the ‘no clump mascara’ statement that was boldly promised by Rimmel London.

What a brilliant invention. So why has nobody else thought of this idea before, I quickly wondered. After all, there must be millions, if not billions of women out there with the same problem when it comes to buying clumpy mascaras. No matter the price tag or the brand name, mascara’s seem to become rapidly lumpy and clumpy or typically becomes no good once you get halfway through the bottle.

Rimmel London go on to claim that the, ‘Volume Shake mascara gives lashes a beautiful Clump-free volume, from first to last use! If you hate to throw away half-used mascara because it dries out or simply isn’t as good as new, this volumizing black mascara is perfect for you.’ Right there and then I decided I just had to try this mascara, I was sold.

After all, it might be the best cosmetic I have ever come across. I couldn’t just walk away. Rimmel London had won me over with their marketing but was their product really as good as they claimed it to be? I had to get it home to see.

Mascaras always seem to start off superb, and then after a few weeks of daily use, I personally think that they rapidly go downhill. So when I did purchase the Volume Shake Mascara by Rimmel London, I was feeling very sceptical as to how long it would really work for, if at all.

Rimmel London Volume Shake Mascara is different from the others currently available as it features a first to market shaker system that they cleverly patented. The patented design has been put in place to extend the life of the mascara. This could be a real game changer.

For the first couple of weeks, as always the mascara worked a treat and there wasn’t a lump or clump in sight on my lashes. I was absolutely delighted! I was very impressed with the natural volumised lashes. I like to keep my lashes natural and this mascara added great texture and colour. Even after more than one layer was added, my lashes remained clump free. But how did the mascara do after the first couple of weeks? Did it go downhill like the other mascara’s tend to? Well I can safely say that even after a couple of weeks of wear the mascara is still proving good and it isn’t leaving any clumps on my lashes. However, as I got more than half way down the bottle it did seem to be getting a little more difficult to get that great eye coverage and length that I was initially getting in the beginning. The idea is when you shake the mascara bottle it immediately refreshes the volumising formula whenever you need it. Albeit, I found that the Volume Shake Mascara works much better if you shake the bottle firmly at a slight angle. The formula refreshes to a higher quality, a gentle shake won’t give you the same effect, so bare this is mind if you purchase the product.

The mascara bottle doesn’t particularly stand out or look different from other mascaras available in beauty stores. I only noticed the new mascara by chance because the gold writing caught my egar eye. The bottle is slightly heavier than other mascara bottles also. Again, the mascara brush is what you would expect from a voulmising mascara, it doesn’t really stand out or look unique, but it works like a little best friend at creating natural long looking lashes, which is what I adore about it.

The volumising mascara is easy to apply and it doesn’t dry to quickly, which means it doesn’t crumble down your eyes as other mascaras can do. Rimmel’s Volume Shake Mascara definitely adds volume and length to your eyes, even with just one layer. It’s not drastic looking or over the top, I would say that Rimmel London have got the Volume formula just right. I have never needed to curl my own lashes, however if you do I would say that you probably won’t need to if you’re wearing this mascara.

The durability is as magnificent as the volumised lashes! I usually apply one layer of the Volume Shake Mascara in the morning, before the school run and a second layer several hours later in the early evening. However, I have noticed that this mascara tends to smudge a lot easier than other brand mascaras that I usually wear. Albeit, the smudges are easily removed as the mascara doesn’t stain too much.

One of the major downsides to Rimmel Londons Volume Shake Mascara is that it isn’t waterproof. Fair enough, it doesn’t pretend to be, but still I was hoping that it would be somewhat water resistant. Therefore, if you’re going in the bath, shower or swimming, or if your planning on doing some crying, I would highly recommend that you remove this mascara from your eyes first, or be prepared to look like a panda bear! I do think that this is an issue that Rimmel London could look into, in order to improve the quality of the Volume Shake Mascara. If they did make the mascara waterproof, I would happily say that the product is near on perfect. Unfortunately, this isn’t the case. A positive side to this however, is that the Volume Shake Mascara comes off super easy with just a little bit of make-up remover, it isn’t as stubborn as other branded mascaras.

In conclusion, the Volume Shake Mascara by Rimmel London is proving to be a great product, and so far it has been worth the money as I haven’t had to throw it out half way through the bottle. Although, because the mascara does smudge easier than most, and because it isn’t waterproof, I can’t give the mascara a full five stars. Instead I would like to present Rimmel London Volume Shake Mascara with a fabulous 4/5 stars! This is a great volumising mascara, it doesn’t leave clumps on your eyes. It looks natural yet beautiful and gives a nice finish after every application. I am most certainly pleased that I discovered this product, and I will most certainly be purchasing the mascara again.

Hannah xo