🦄 Power Down, But Never Forgotten: My Beloved Primark Unicorn Power Bank

🦄 RIP to the Cutest Power Bank I Ever Owned

Why don’t they make them like this anymore?

Somewhere in a forgotten aisle of Primark back near the tills in 2018, probably next to glittery socks and a £1 sheet mask, I found this on sale: the unicorn power bank.

It was big and bulky. It was heavy. It was ridiculous. It was on sale, and it was perfect.

I wasn’t in the market for a power bank (was anyone back then?), but this thing had it’s own magical personality. Pink hair, purple nose, a rainbow horn, a side-eye expression that said, “Yes, I charge phones and bring you complete joy.” I grabbed one and threw it in my basket between baby clothes and summer holiday accessories. Honestly, I think it cost £3. Maybe £5 max. Whatever it was, it became one of my most-used random purchases of the summer.

Fast-forward to today…

We’re in 2025, and my sweet unicorn no longer holds a charge. One day, it just gave up. No warning. No goodbye. Just… dead. I plugged it in, waited, and nothing. I tried different cables. Nothing. I stared at it like I was willing it back to life. Still nothing.

I should have seen it coming, its little LED light had been flickering for weeks like a dying star. But I wasn’t ready to let go. I’m still not – as I have kept hold of it like a classic hoarder that I am. This unicorn had powered phones during train delays, long school runs, theme park queues, and the occasional emergency email on the go. Was it fast? No. Reliable? Not particularly. Cute? Absolutely. In a world of parenting, chaos, and admin, sometimes cute is enough.

Can we talk about how boring tech is now?

Every charger today looks like it was designed by a sad robot. Grey or black square, maybe a rectangle, functional. No joy. No glitter. No effort into the product design. Just battery percentages.

Where did all of the fun actually go? Why aren’t there unicorns anymore? Or dinosaurs? Or novelty fruit with charging ports? Everything now screams minimal and grown-up and overpriced. Meanwhile, I’m still grieving a unicorn that looked like it belonged in a five-year-old’s pencil case and yet sparked more joy than my actual phone.

This wasn’t just a charger. It was a little reminder that even in the most mundane moments such as standing in the rain waiting for a bus with 4% battery and no snacks for the kids left, there can still be some magic. Practical magic. Unicorn-powered magic.

Yes, it’s broken. No, I’m not throwing it away.

Some people keep concert tickets. Others keep love letters or baby teeth (no judgement). I keep a dead unicorn power bank. It lives in my drawer like a tiny pastel relic from a brighter, sillier, less beige time. I can’t bring myself to part with it. It doesn’t charge anything, but it still makes me smile.

And honestly? That’s more than I can say for most modern day gadgets.

Unfortunately you can’t buy these anymore. That breaks my heart just a little. However, if anyone at Primark is reading this, please bring them back. The world needs unicorns again.

Until then, RIP little power bank. You may be useless, but you’ll always be iconic.